Doyle v Olby (Ironmongers) Ltd [1969]

Doyle v Olby (Ironmongers) Ltd [1969] 2 QB 158 is a significant English contract law case that revolves around fraudulent misrepresentation, shedding light on the distinct measures of damages applicable to deceit and breach of contract.

The factual backdrop of the case involves Herbert Doyle's purchase of a business from Olby (Ironmongers) Ltd situated at 12, Upper High Street, Epsom, Surrey. Doyle was assured that the business was 'all over the counter.' However, the reality differed significantly, as half of the shop's business was generated through a traveling sales representative. This misrepresentation led to substantial losses for Doyle, prompting him to file a lawsuit against Olby (Ironmongers) Ltd for deceit.

In the initial judgment, the court awarded £1500 in damages for deceit, calculated at two and a half times the cost of employing a part-time representative, equivalent to the expenses incurred in rectifying the misrepresentation or the reduction in the value of goodwill. Dissatisfied with the awarded damages, Doyle chose to appeal the decision.

The Court of Appeal, under the leadership of Lord Denning MR, revisited the damages awarded to Doyle, ultimately increasing them to £5500. Lord Denning MR emphasised the principle that damages for fraud and conspiracy are distinct from those for breach of contract. In contract cases, damages aim to restore the plaintiff to the position they would have been in if the promise had been fulfilled. However, in cases of fraud, the damages are not limited by what the parties could reasonably foresee at the time of the contract.

Lord Denning MR highlighted that damages for fraud should compensate the plaintiff for all the losses directly stemming from the fraudulent inducement. The defrauded party is entitled to claim for all losses incurred due to the deceit, including not only the money paid but also any additional expenses and damages suffered as a result. Lord Denning MR rejected the notion of foreseeability as a limitation in fraud cases, stating that the fraudulent party cannot argue that the damages could not reasonably have been foreseen.

In essence, the judgment in Doyle v Olby underscores the distinction in the assessment of damages between cases of deceit and breach of contract, with a focus on providing comprehensive compensation to the defrauded party for all losses resulting directly from the fraudulent inducement.
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