Lloyd v Google LLC [2021]

Lloyd v Google LLC [2021] UKSC 50 stands as a landmark case in the realm of data protection, privacy rights, and class action lawsuits. The case, brought before the UK Supreme Court by Richard Lloyd against Google LLC, addresses the fundamental question of whether individuals have the right to sue companies for damages resulting from unlawful breaches of their personal data.

The case revolves around Google's alleged misuse of iPhone users' personal data without their consent. Richard Lloyd, representing millions of Apple iPhone users in England and Wales, claimed that Google unlawfully collected Safari users' personal information between June 2011 and February 2012 by bypassing privacy settings on iPhones. The lawsuit was brought under the Data Protection Act 1998 (DPA98), asserting that Google's actions breached privacy rights and caused damages to the affected individuals.

The UK Supreme Court addressed pivotal issues related to data protection, privacy, and class action suits in its judgment on Lloyd v Google LLC. The Supreme Court ruled that individuals have the right to sue companies for damages caused by the misuse of their personal data, even if they have not suffered any financial loss. This groundbreaking decision expanded the scope of compensation to include non-material losses, such as distress, under Section 13 of the DPA98.

The Court scrutinised the concept of a representative action, emphasising that for a class action suit to proceed, all members of the class must have sustained the same type and scope of injury. This ruling raised the bar for class actions, requiring uniform harm among plaintiffs. The judgment clarified the interpretation of damage in Section 13 of the DPA98. It affirmed that damages could be awarded for non-material losses, such as distress, without the need to prove financial harm. This ruling underscored the importance of protecting individuals' rights to privacy and the potential for compensation for emotional distress.

The Court rejected Google's argument that allowing the claim to proceed would open the floodgates to numerous similar claims. The judgment emphasised the importance of holding companies accountable for data protection breaches and ensuring individuals have a means to seek compensation for harm suffered. However, the Court also rejected Lloyd's attempt to bring a class action suit on a uniform per capita basis, highlighting the necessity for a common interest among class members. The ruling emphasised that a class action should not proceed when there is a conflict of interest among members, requiring an individual assessment of damages.

Lloyd v Google LLC has far-reaching implications for data protection, privacy laws, and class action suits. The decision sets a precedent by recognising the right to compensation for non-material losses, reinforcing the importance of safeguarding individuals' privacy rights. The judgment also establishes stringent criteria for class action suits, ensuring uniform harm among plaintiffs and discouraging class actions without a shared interest.

The case underscores the ongoing challenges and debates surrounding the protection of personal data in the digital age. As technology continues to advance, legal frameworks must adapt to address evolving privacy concerns. Lloyd v Google LLC serves as a crucial reference point for future data protection claims, encouraging accountability and emphasising the significance of individuals' rights in the digital landscape.

In conclusion, the case has not only reshaped legal perspectives on data protection but has also initiated broader discussions on the balance between technological innovation and individual privacy rights. As data continues to play a central role in contemporary society, cases like Lloyd v Google LLC play a pivotal role in shaping the legal landscape and defining the boundaries of privacy and accountability in the digital era.
Back to blog

UOL Case Bank

Upon joining, you become a valuable UOL student and gain instant access to over 2,100 case summaries. UOL Case Bank is constantly expanding. Speed up your revision with us now.

Subscribe Now

Where are our students from?

Yale University
Council of Europe
Baker Mckenzie 
University of Chicago
Columbia University
New York University
University of Michigan 
University College London (UCL)
London School of Economics (LSE)
King’s College London (KCL)
University of London
University of Manchester
University of Zurich
University of York
Brandeis University
University of Exeter
University of Sheffield
Boston University
University of Washington
University of Leeds
University of Law
Royal Holloway, University of London 
Birkbeck, University of London
SOAS, University of London
University of Kent
University of Hull
Queen’s University Belfast
Toronto Metropolitan University
Hong Kong University of Science and Technology
University of Buckingham

  • Criminal Practice

    Diagrams and Charts

    Our carefully designed diagrams and charts will guide you through complex legal issues.

  • Criminal Law

    Clear and Succinct Definitions

    Key concepts are concisely defined to help you understand legal topics quickly.

  • Property Law

    Statutory Provisions

    Statutory provisions are provided side by side with legal concepts to help you swiftly locate the relevant legislation.

  • Public Law

    Case Summaries

    We have summarised important cases for you so that you don't need to read long and boring cases.

  • Evidence

    Rules and Exceptions

    Rules and exceptions are clearly listed so that you know when a rule applies and when it doesn't.

  • Company Law


    Legal terms and key concepts are explained at the beginning of each chapter to help you learn efficiently.

  • Case Law

    Case law is provided side by side with legal concepts so that you know how legal principles and precedents were established.

  • Law Exam Guide

    Law Essay Guide

    You will learn essential law exam skills and essay writing techniques that are not taught in class.

  • Law Exam Guide

    Problem Question Guide

    We will show you how to answer problem questions step by step to achieve first-class results.

  • Conflict of Laws

    Structured Explanations

    Complex legal concepts are broken down into concise and digestible bullet point explanations.

  • Legal System and Method

    Legal Research

    You will learn legal research techniques with our study guide and become a proficient legal researcher.

  • Jurisprudence and Legal Theory


    All essential concepts, principles, and case law are included so that you can answer exam questions quickly.