The Situation-Complication-Resolution (SCR) and Situation-Complication-Question-Answer (SCQA) models are widely used in business consulting and presentation development to structure thinking and communication in a logical, persuasive manner. Both approaches help consultants and business professionals to articulate and solve problems effectively.
SCR: Situation-Complication-Resolution
1. Situation
This step involves setting the context by describing the current state or background of the business scenario. It's where you outline what is known and accepted about the situation. For example:
ABC Corp has been experiencing steady growth in the domestic market for the past five years, thanks to its strong product lineup and loyal customer base.
2. Complication
Here, you introduce a problem, challenge, or change that has arisen, creating a need for action or decision-making. This complication disrupts the status quo. For example:
However, in the last year, the growth rate has started to plateau, and early signs of market saturation have begun to emerge, threatening ABC Corp's future growth prospects in the current market.
3. Resolution
Finally, you propose a solution or a set of actions to overcome the complication and improve the situation. The resolution should address the complication directly and lead to a desirable outcome. For example:
To counteract this, ABC Corp decides to expand into international markets. A detailed market analysis identifies two promising regions for expansion, and a phased entry strategy is developed to minimize risk while capitalising on the growth opportunities presented by these new markets.
SCQA: Situation-Complication-Question-Answer
1. Situation
Similar to the SCR approach, consultants start by understanding the current situation or context. They gather information about the environment, stakeholders, and other relevant factors. For example:
XYZ Ltd has developed a new technology that drastically reduces energy consumption in industrial manufacturing processes.
2. Complication
Consultants identify the complications or challenges within the situation. This involves understanding the factors that are impeding progress or causing the problem. For example:
Despite the potential for cost savings and environmental benefits, the technology has seen limited adoption due to high initial setup costs and industry skepticism towards its long-term reliability.
3. Question
Consultants then formulate specific questions based on the identified complications. These questions are designed to guide the analysis and problem-solving process.
How can XYZ Ltd increase adoption of its new technology among industrial manufacturers while overcoming concerns about setup costs and reliability?
4. Answer
Consultants provide answers or solutions to the questions posed. This involves developing recommendations, strategies, or actions to address the complications and resolve the problem. For example:
XYZ Ltd decides to offer a leasing model for its technology, reducing the upfront cost to manufacturers. Additionally, it launches a pilot program with select industry leaders to demonstrate the technology's effectiveness and reliability over time. Success stories and data from these pilots will be used in targeted marketing campaigns to build credibility and encourage wider adoption.
Both SCR and SCQA are effective frameworks for structuring presentations, proposals, or problem-solving sessions. They guide the audience through a logical progression from understanding the current state, through recognising the need for change, to accepting a proposed solution.
